LINEAR TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear TV networks have long been recognized as traditional television models, relying on scheduled programming via satellite. In contrast, digital services operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between conventional TV networks